UberTaxi Singapore Offers "No Booking Fee" Till End 2014

UberTaxi Singapore has extended their "No Booking Fee" till the end of 2014 in their quest to get more Singaporeans to Uber On.

From Uber Taxi Singapore Website,

NO TAXI BOOKING FEE FOR ALL UBERTAXI RIDES EXTENDED FROM MONDAY THE 8TH DECEMBER TO WEDNESDAY THE 31ST OF DECEMBER 2014

From Monday the 8th of December request your uberTAXI and your driver won’t charge you their standard booking fees – saving you between $2.30 and $4.50 on every ride before Wednesday the 31st of December.

UPDATED DETAILS

• No promo code required
• Offer available to existing and new uberTAXI riders
• Only valid with uberTAXI (UberExec and uberX don’t have booking fees)
• ‘No booking fees’ with uberTAXI is valid from 00:00AM Monday the 8Th of December until 11.59PM Wednesday the 31st of December 2014. Rides ending after this time will be charged normal booking fees
• uberTAXI follow normal taxi costs
• The driver will enter the meter amount minus the standard booking fee and we’ll email you your ride receipt. Uber will ensure your taxi driver is not out of pocket
• If you cancel, a $2 fee applies – nobody likes being cancelled on
• Valid promotions you already have on your Uber account will apply with this offer. If you have Uber credit this can be used with the ‘no booking fee’ offer
• Need help? Visit support.uber.com

The "No Booking Fee" will make it more attractive to use the UberTaxi App to book taxis here but the question remains if UberTaxi have enough taxis to meet the demand.

It is a catch22 situation for UberTaxi. In order to get taxi drivers to use their app, they need to get more users. However, UberTaxi can only get users if the users can get a taxi on a single try and the only way UberTaxi  can achieve this is when they have more taxi drivers using their app.

The money used to offset the booking fee could come from its recent raised fund which the CEO plans to make use to make "substantial investment" in Asia Pacific.

The taxi booking app wars could abruptly come to an end in the second quarter of next year when LTA, Singapore's Land Transport Authority, introduces regulatory framework for taxi book apps.

In the meanwhile, may consumers reap the benefits of this war of attrition.